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A Designer's Research Manual

Door Jennifer Visocky O'Grady e.a.

A Designer's Research Manual
CategorieReclame & Design
Boeknummer#370967
TitelA Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need
AuteurVisocky O'Grady, Jennifer & Ken Visocky O'Grady
BoektypePaperback
UitgeverijBeverly, MA : Rockport Publishers
Jaar van uitgave2009
ISBN101592535577
ISBN139781592535576
TaalEngels
BeschrijvingPaperback, illustrations in colour, 8vo.
SamenvattingDoing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Pagina's192
ConditieGoed
Prijs€ 7,00
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